The efitter team is growing into a company built on our mission; to reduce waste and solve complex problems in fashion.
Swipe to learn more about our founding team!
Judith leads marketing at efitter, with a background in brand design, marketing for brands and as a consumer herself, she knows how to reach millennial women who shop online. From 2019, Judith began building a network of women bonded by their love of fashion and care for the planet before an efitter product even existed. As Chief of Marketing, Judith has used data-driven marketing to build a minimum viable community and grow efitter organically to a tribe of over 1000 conscious shoppers, with the podcast “The FIT by efitter” ranking in the top 5% of podcasts globally. With degrees in law and investment banking, her finance background ensures that she ensures that the efitter team maintains operational integrity.
Fun fact: Judith is a published fashion and editorial photographer, with workfeatured in the likes of PhotoVogue Italia.
The one item in her wardrobe she can’t live without: Her balloon denim jeans. They elevate every single outfit!
Her efitter style persona is: The minimalist
Want to find out more about your style persona? Take the efitter Style Quiz.
Elizabeth leads product at efitter and previously worked as a product manager at Meta specialising in B2B products. A second-time founder, she launched a made-to-measure fashion brand and has a background managing customer acquisition for some of Europe’s largest fashion retailers. As Chief of Product, Elizabeth has developed the Sizing Solution and Personal Shopper and is proud of the Google Chrome extension’s NPS score of 50 (compared to an industry average of 31).
Fun fact: Elizabeth is a pole dancer and often shares her journey and performances on Instagram.
The one item in her wardrobe she can’t live without: Her green Alexa trousers from Lucy & Yak (the stretch! The relaxed fit! The versatility! 😍)
Her efitter style persona is: The baddie
Want to find out more about your style persona? Take the efitter Style Quiz