1 April 2021

Who is efitter?

EFITTER LTD is a registered company in England and Wales.

Company number: 12013895

Registered address: 85 Great Portland Street, First Floor, Great Portland Street, London, England, W1W 7LT

efitter is dedicated to ensuring our customer's privacy. Your information will not be sold, distributed, or used for any other purpose than the use of our application. efitter only uses your email address to communicate directly with you the user.

We have appointed a data protection officer (DPO). If you have any questions about this privacy policy, please contact Elizabeth Blege at

What does efitter do?

efitter is a Google Chrome plugin that predicts a user’s size when shopping online based on their previous purchases. efitter will request your email address to ensure that you can use and access our Chrome extension for your Google account. Your email address is required to parse your past order receipts and collect your sizing data. efitter also requests your email address to communicate with you, the user, directly. Your email address and any other profile data you submitted via efitter is kept private and confidential and are only used for the use of our application.

Changes to the privacy policy

What data do you hold about me?

We may hold the following personal data about you:​

As is true of most websites, we also automatically gather information about your computer such as your IP address, browser type, referring/exit pages and operating system. For more information on the cookies we use, why we use them and more information about cookies generally, please see our Cookie Policy under “Manage Cookie Policies”.

Aggregated Data

We also collect, use and share Aggregated Data such as how often you return items when shopping using our browser extension. Aggregated Data could be derived from your Personal Data but is not considered Personal Data in law as this data will not directly or indirectly reveal your identity. However, if we combine or connect Aggregated Data with your Personal Data so that it can directly or indirectly identify you, we treat the combined data as Personal Data which will be used in accordance with this Privacy Policy.

We may also use aggregated data to enable research or analysis so that we can better understand and serve you and others. For example, we may conduct research on your demographics and usage. Although this aggregated data may be based in part on Personal Data, it does not identify you personally. We may share this type of anonymous data with others, including service providers, our affiliates, agents and current and prospective business partners.

We do not collect any Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health, and genetic and biometric data). Nor do we collect any information about criminal convictions and offences.

Why are you requesting Google user data?

You can log in/sign up to our site using single sign-on (SSO) services such as Google. This service will allow the third party to authenticate your identity and provide you with the option to share certain personal information with us such as your name, email address, and scan your emails for your shopping receipts to personalise your shopping experience. You must volunteer this information. We will not extract it from you without your consent.

What do you do with my data?

Limited Use Disclosure

efitter's use of information received from Google APIs will adhere to the Google API Services User Data Policy, including the Limited Use requirements.

How long do you hold my data?

efitter will retain your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use your Personal Data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.

efitter will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of our Service, or we are legally obligated to retain this data for longer time periods.

When it is no longer necessary to retain your personal information, we will delete or anonymise it.

Who do you share my data with?

In the ordinary course, we will only ever share your data with our own carefully selected sub-processors who are directly involved in delivering our product and services. Our sub-processors are primarily used for the purposes of hosting our platform and assisting with sending service emails to our users. We only allow our sub-processors to handle your personal information if we are satisfied they take appropriate measures to protect your personal information. We also impose contractual obligations on sub-processors relating to ensure they can only use your personal information to provide services to us and to you. We may also share personal information with external auditors, accreditation and the audit of our accounts.

We do not sell or give your personal information to third parties to use for their own purposes.

In exceptional circumstances, we may disclose or transfer your personal information:

Use of third-party tools

This Site may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our Site, we encourage you to read the privacy policy of every website you visit.

Where is my data stored?

Information we hold about you is stored and hosted in a secure data centre within the European Economic Area (EEA). Your information may be shared with our carefully selected sub-processors who are directly involved with the delivery of our services but such sub-processors shall only process personal information in the EEA and otherwise in countries that have an adequate level of protection from a data protection perspective.

In the event that the processing of your personal information at any time requires it to be transferred to and/or stored at or accessed from a destination outside the EEA, we will take all steps reasonably necessary to ensure that your data is treated securely, in accordance with this policy and safeguarded in accordance with all applicable legislation.

How do you keep my data secure?

Your Rights

Sweepstakes and Contests

Terms of Use

Please also see our Terms of Use ( which set out the terms, disclaimers, and limitations of liability governing your use of EFITTER Ltd.

Cookie Policy

Please also see our Cookie Policy (