Our mission

At efitter, we are committed to empowering our users by providing simple and innovative solutions to the fashion industry's biggest problems. Our vision is to revolutionise the fashion industry by personalising the online shopping experience.

Community first

Our most important team members are our community. The efitter Tribe existed before our first product and we remain dedicated to building meaningful solutions that shoppers will actually use. What sets us apart from our competitors is our drive to bring users along on the journey whether we are developing new products or talking about the latest in fashion gossip.


At efitter, we understand that navigating the fashion industry can be overwhelming. We make sense of ambiguity and find simple solutions to big problems. We do this by communicating the latest in the world of fashion, innovation, and technology to our users in clear language and by making it easier than ever to find your perfect fit and style.


We don't do "generic". We create innovative, one-of-a-kind solutions that force the industry to pay attention. We're not afraid to think outside the box and challenge the status quo. We believe that fashion should be accessible and inclusive and we're constantly pushing the boundaries to make that a reality.


At efitter, we believe in empowering our community to take control of their shopping experience. That's why we give our community the tools and education to reclaim control over how they shop. From personalised sizing recommendations to sustainability tips and educational resources, we're dedicated to helping our community make choices that align with their values and priorities.


At efitter, we never compromise on doing the right thing. From our commitment to transparency to our dedication to inclusivity, we're constantly striving to leave a positive mark on the world. Our candor is key to building trust with our community and we're committed to being accountable for our actions.

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