At efitter, we are committed to not only addressing the financial and environmental cost of poor sizing but also to using data to personalise and revolutionise the entire fashion retail experience. Read on to learn how we tackle one of fashion retail’s biggest problems.
In the ever-evolving landscape of fashion retail, we take an innovative approach to solving one of the industry's longstanding challenges - sizing. At efitter, we are committed to not only addressing the financial and environmental cost of poor sizing but also to using data to personalise and revolutionise the entire fashion retail experience. Read on to learn how we tackle one of fashion retail’s biggest problems.
We recognise that shoppers have a range of body shapes and sizes, which often causes frustration for online shoppers. In the UK, alone 60% of returns are due to poor fit, costing fashion retailers £7 billion, annually. At efitter, we know that one size does not fit all. We use data from over 25 retailers to consolidate the differences in sizes and use customers’ past orders to predict their sizes accurately, ensuring that customers buy the right size. We reduce the need for customers to buy and return the same item in different sizes, saving them time and money of having to return items and also reducing fashion waste due to unsold items.
Unlike our competitors’ fit prediction products that rely solely on self-reported measurements to produce size recommendations, our Sizing Solution reduces the need for manual input. Instead, our sizing algorithm predicts the best size for shoppers based on past purchases. This results in a sizing solution that not only fits well but also adapts to the unique contours of each person.
We also distinguish ourselves through our commitment to transparency. efitter understands that the key to gaining consumer trust lies in openness about our sizing methodology. Through our website, blog, and social media channels, we educate consumers about the science behind our sizing algorithms, fostering a sense of confidence and reliability in our solutions. This results in higher usage rates than our competitors who do not have open communication channels with their end-users.
As consumer expectations continue to rise, driven by a demand for personalised experiences, our approach aligns perfectly with the market's evolving needs. Still feeling the impact of high inflation rates and all-around high costs, e-commerce brands are under more pressure than ever to keep costs low given returns alone cost an average of £20 per item. In an era where fashion trends and consumer preferences evolve rapidly, our data-driven approach allows us to stay ahead of the curve. By continuously updating and refining our algorithms, we ensure that our Sizing Solution remains at the forefront of the industry.
At efitter we are not merely solving sizing problems; we are leading a revolution in fashion retail. By addressing the scale of sizing issues in the UK, and setting ourselves apart from competitors through precision and transparency, we are proving to be the right company at the right time. As the fashion industry embraces inclusivity and personalisation, efitter's commitment to revolutionising sizing is a testament to our dedication to reshaping the way we experience and engage with fashion.
Want to join the retail revolution? Book a demo with us to see how efitter can reduce returns in your business.
Ready to transform the way your brand approaches online shopping? Partner with efitter to reduce returns and provide personalised shopping experiences that your customers will love.Book a demo